Technology continues to evolve and lead to more cutting edge trends, channels, and innovation. However, the best marketing strategies you need to implement in your business today do not need to be that complex.
What you need to build are marketing strategies that would be effective and would help your brand grow to reach its full potential. According to experts, customers usually look for brands that they can trust and brands that they can visualize as an extension of themselves.
It is why it is essential to connect with your target audience. However, remember to communicate and build a connection with them as “humans.”
Consumers now know what they want and need. As a brand, you have to recognize this need to position yourself towards your target audience in the best way possible. Your audience expects this from you, as 76% of consumers expect companies to know and understand their needs and expectations.
If you can do it, then that is the time that you can market your product or services fruitfully. As you connect with your audience, you can also establish trust, which is a significant factor for marketing your brand this year.
So what are the best marketing strategies you can implement that will build a connection to your audience and help establish with your business?
Best Marketing Strategies You Can Implement For Your Brand
Here are some marketing strategies you can do to build your brand and help your business grow.
1. Speak Your Audience’ Language
These days, consumers are getting savvy and can know your intention even from miles away. They can recognize the motivation behind your message, and they know how to get away from it. With this, it is crucial to personalized your message to your target audience.
Listen to what your target audience is talking about and deliver a personal message in your marketing campaigns. Monitor your social media channels for your audience’s comment and brand mention. Based on your audience’s preferences, segment your email list, and send personalized emails to your audience.
2. Work On Your Interactive Content
Content has been dominating the marketing world for quite a time already, and 2020 is no different. It will still be a useful tool to attract your customers, help you pitch your product in a non-sales-y way, and convert sales for you.
When you produce a well-crafted content, it can be one of the greatest assets in your marketing campaign. While blog posts, newsletters, short clips, videos, infographics, and other forms of content still bring in good numbers, interactive content is one type of content marketing that can spark more the interest of your audience.
Interactive contents may come in forms of augmented reality ads, quizzes, poll, 360-degree videos, games, motion graphics, and more. Because it is highly immersive, it can boost your audience engagement and help in brand retention. It can also provide a unique experience to your target audience.
3. Video Marketing Is A Must
Video marketing is another powerful method to catch your audience’s attention. These days, incorporation of video marketing as one of your marketing strategies is not an option anymore but a must. It can bring in positive numbers at your bottom line and help boost your conversion rate.
Either you use a short-clip tutorial (cooking instructions, life hacks, things to do) or do a live streaming video where you can engage with your audience in real-time, it can help retain your brand’s name with your customer. Banking on user-generated content (UGC) video can also aid in establishing a relationship with your target audience.
4. Collaborate With Micro-Influencers
Working with influencers is not relatively new and has been done by many brands over the years. However, large-following influencers seem to dwindle as the years pass on.
Micro-influencers are now the new kids in the marketing block that you can consider to help you target your customers. This new breed of influencers has only a following of around 1-10k followers. What makes them effective is, because of their small followers, they share a more intimate relationship with their audience.
5. Social Marketing Still Matters
If your still not leveraging on different social media platforms and do not have any plan to do so, you still miss a tremendous opportunity to market your brand, product, or services.
With over 3.5 billion users these days, social media can still be an excellent platform to grow your name. It can assist you in reaching out to your desired audience, finding prospects, and generating leads. Social media is now a very influential channel, making it one of the best avenues to grow and establish your brand.
Having a social media presence also allows you to connect to your audience on a more personalized level and have an engaging communication with them.
6. Improve Your SEO
People are now online, and they are doing their research before engaging with a brand or purchasing a product. According to studies, 81% of people do online searches to look for products they are interested in, so it is a must to improve your SEO game.
Mastering your search engine optimization or SEO strategies can help you survive the competition in the marketing arena. This tactic includes using appropriate keywords for search engines, creating quality content, and adding meta descriptions. Optimize your website to make it SEO-friendly, which can help boost its ranking in different search engine results.
Competition is quite fierce these days, and with all of the marketing noises, it is hard to get noticed by your target audience at times.
However, if you will take time to get to know your audience, understand their preferences, and recognize their need, whatever marketing strategies you implement will be sufficient enough to grow your business.
Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.