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5 Best WordPress Plugins to Help in Email Marketing Efforts

Email Marketing

Email marketing is known as one of the most reliable and effective marketing techniques on the web. Being a business owner, you can understand the importance of growing a customer base across the globe.

With the effectiveness of email marketing campaigns, you can drive more traffic, generate quality leads, and maximize your profits with ease.

No matter what type of business/site you are running. Having a robust strategy for building an email list can help you achieve your determined goals effectively and efficiently.

Even, the survey clearly states that most of the B2B companies have generated higher Return on Investment through effective email marketing.

This means creating and sending professional emails and newsletters can help you fulfill your monetary goals most conveniently.

Fortunately, WordPress makes it super-easy for you to implement the best email marketing strategies for your web business. The platform comes with a ton of impeccable plugins and tools that help you build an email list for your website in a matter of a few minutes.

These plugins will help you add opt-in forms and subscription forms on your WordPress site, without getting your hands on coding.

With that concept in mind, we bring you the list of seven most compelling WordPress plugins for boosting email marketing of your website:

1. OptinMonster

5 Best WordPress Plugins to Help in Email Marketing Efforts

OptinMonster is a leading WordPress plugin that helps you build an email list for your website in a breeze. The plugin helps you create beautiful and stimulating lead capture forms without any coding skills.

It helps you convert your web visitors into potential subscribers by letting them fill out the opt-in form with ease. You must create visually appealing opt-in forms using an intuitive drag-and-drop builder.

Plus, it comes with advanced exit intent technology that helps you display the pop-up just before web visitors tend to leave your site.

This amazing technology gathers the user’s behavior and encourages them to stay longer on your site – this can help you boost your user engagement rate.

You can even get in-depth stats to see which forms are performing well so that you can improve their design accordingly. Apart from this, OptinMonster comes with other exciting features, including:

  • Unlimited form types such as popups, lightbox, slide-ins, sidebar forms, optin forms, etc.
  • A/B split testing
  • Page level targeting
  • Compatible with other popular email marketing providers (MailChimp, Aweber, GetResponse, etc).

2. MailChimp for WordPress

MailChimp for WordPress helps you add more subscribers to your MailChimp lists using various methods.

Needless to say, MailChimp is the leading email marketing tool for WordPress websites. The plugin has more than 15 million active users across the globe.

With this plugin, you can manage your email list, and create and send beautiful email newsletters. Automate your email marketing to generate higher revenues for your business.

The best part about MailChimp is that it comes with a free plugin to let you integrate into your WordPress site for free of cost.

MailChimp for WordPress plugin helps you create multiple types of forms such as opt-in or sign-up forms to let visitors become potential subscribers on your site.

It can help you boost your conversions by adding more subscribers to your email list.

Plus, it offers multiple advanced features that can help you get the most out of email marketing with ease. The following features are.

  • Built-in Analytics
  • Simple and intuitive builder
  • Easy to track emails, and
  • Create visually appealing templates.

3. LeadPages

Leadpages generates leads and sales for your business on the web,

LeadPages is a premium WordPress plugin offering a complete suite of page-building tools to generate quality leads.

The plugin allows you to collect customer contact details and leads by creating beautiful and engaging pop-ups, optin forms, emails, text messaging, and landing pages.

Apart from this, you can also track your emails to see how they are encouraging subscribers to visit your site regularly.

The plugin includes A/B split testing to let you check whether your list-building techniques are hitting your targeted web customers well.

Its SMS optin code and one-click signup links are outstanding features for your next email marketing campaign.

Below is a list of some amazing features that will take your marketing efforts to the next level:

  • Mobile-friendly templates
  • Drag and drop customization functionality
  • Integrated with A/B testing and Analytics, and
  • One-click signup links.

4. SendinBlue Subscribe Form and WO SMTP

SendinBlue’s official plugin for WordPress is a powerful all-in-one email marketing plugin.

SendinBlue is one of the most incredible email marketing plugins that helps you expand your subscriber list with ease.

SendinBlue Subscribe Form and WO SMTP is an official plugin for WordPress, powered by SendinBlue to let you convey your business messages most conveniently – it is a free plugin for WordPress. The plugin makes it easy for you to create custom subscription forms with ease.

Later, you can add those forms into your posts and pages, without ever getting your hands dirty in coding.

You can even track your emails through the wp_mail() function, and help you segregate your contact list to get the best possible results in terms of higher revenues and ROI. Let’s take a look at some of its outstanding features:

  • Fully-customizable
  • It comes with a user-friendly drag-and-drop builder
  • Full access to Google Analytics
  • Easy to enable automation on WordPress to auto-install the script and a lot more.

5. SumoMe

Sumo provides free tools you need to grow your WordPress site.

SumoMe is a great way to encourage web visitors to become potential subscribers to your WordPress site. By creating intriguing pop-up forms, you can collect leads and customer contact in real-time.

The pop-ups you create for your WordPress site will appear either as timers, clicks, or before a visitor is likely to leave your site. This means you are giving visitors another opportunity to browse your web pages and submit their email addresses.

Plus, you can customize the overall look and feel of your pop-up forms the way you want, without any heavy lifting.

You can change the color and background of texts, font size, icon color, and much more in a matter of a few minutes. Thanks to its advanced customization options. The plugin comes packaged with a ton of rich features, such as:

  • Mobile-friendly templates
  • Easy to customize pop-ups
  • A/B Split Testing
  • Ready-made templates
  • One-Click Integration with all major email marketing providers (MailChimp, Aweber, Salesforce, etc).


Build your email list, generate more conversions, and boost your online sales by integrating any of the best WordPress plugins mentioned above in this blog post. We’ve selected the top five email marketing plugins that can help you achieve your targeted goals effectively and efficiently.

Disclosure: We sometimes use affiliate links in our content. Some of the links in this post are “affiliate links.” It means if you click on the link and purchase the item, we will receive an affiliate commission. It helps our website keep on running and allows us to offset our writing team’s cost. Thanks for your support.

Lucy Barret is currently working as a web developer at HireWPGeeks. She is an expert in converting websites to WordPress theme. She is also a passionate writer and loves to write on various topics. You can follow her on Twitter.

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