The algorithms of all search engines including Google are changeable, and many website owners and marketers can meet difficulties doing their SEO campaigns.
The techniques SEOs used several years ago are not only meaningless but can also do damage to the website while the techniques which were deemed to be ineffective previous years are profitable now. More that, there is a list of innovated methods among which we can find dispensable as well as indispensable ones.
Running your SEO strategy and making lots of errors, you decrease your chances to gain the highest ranks in Google, Yahoo, and other engines. So, let’s consider the core points of relevant SEO strategy and avoid all typical SEO mistakes webmasters can make optimizing their websites.
Here is a list of key points for relevant website optimization.
High Website Speed
A common-used problem is slow website speed. It’s a critical problem. Search engines are tracking how much time it takes to load a website. Users shouldn’t waste time waiting for this. If the website you’re running is slower than the site of your competitors.
Your website ranking will be lower than the ranking of your competitors. But this issue is not only about search engines. But lots of users also won’t be waiting and they will choose another web resource.
To avoid this mistake – choose a proper web host without heavy files, and then check the speed. By the way, Google offers a tool for calculating the time for loading a webpage.
Why Your Website Should Be Mobile-Friendly?
Many users are searching in the Web Network using mobile devices. Your website ranking in mobile search should be high and for this, you need to offer your users a mobile-friendly website.
Many users search for information, products, and services via the mobile. If you want to make the most of your SEO efforts, then it is important that you rank well in mobile searches.
But even in 2019, we can find many non-mobile-friendly sites. Especially, it touches the sites which aren’t updated consistently. It is one of the SEO mistakes, but it’s easy to avoid it: choose a WordPress theme with a mobile version by default and solve this problem. Focus on mobile usability and adapt it to your site visitors.
Relevant Keyword Research
To gain extra traffic to your website, you need to use professional tools to analyze the keywords before creating your landing page. You should also keep under control the positions of your WebPages and compare them with the positions of your competitors. Accurate online SERP checker is needful for every website owner. He shouldn’t be an expert to use it, because as a rule, such checkers are available for ordinary users.
So, before writing content to your site, select relevant key-phrases and words and try to combine them in a proper way. Check what users’ search queries are and use them in your content, but create only readable and informative texts for your visitors. The content should be optimized around your key-phrases as well as be readable and sensible.
Create High-Quality Content
Of course, as we mentioned, keywords should be inserted into your content, but without exaggeration. In other words, don’t be spammy! Lots of webmasters are trying to insert their key-phrases practically in each paragraph and they afflict damage to their site unwittingly.
And don’t forget, that all the parts of your text are written for the users. So the sentences in your text should look natural and be sensible.
Installing WordPress plugins, for example, Yoast, and entering your keyword, you can track whether you use it too often or too rarely.
Long content looks attractively for Google, Bing and other engines. If all other parameters are the same, Google will give a higher ranking to that site, which has longer content. Consider this, while creating landing pages, but divide your texts into logical parts and add to the relevant images or even video fragments.
A site-visitor should find an answer to his questions, reading your content. It would also improve the usability of your web-resource.
How to Receive Backlinks?
If you have a question about how to rank a site, focus on different points. There are various solutions for affordable SEO and one of them is link-building. To develop your website potential you need to build a strong link profile but avoid spammy sites, which faster afflict damage to you than benefit.
Before adding backlink, check domain authority of that site and think whether its thematic is close to the thematic of your own website. You can also use authoritative directories and informative websites which represent location actual for you.
Use social media to reach your targeted audience. It will raise the credibility to your site in search engines’ sight and attract more audience to it. It is an effective way to contact your target customer via social media accounts and it is a big mistake to neglect them.
Your customers should easily contact you and your deal is to give a response as quickly as possible. It’s an error to make you target customers to wait for your answer or updated information about the work of the company or your product peculiarities.
SEO is a must in our digital epoch. You shouldn’t be an expert to provide affordable SEO solutions. Of course, you may hire professionals to promote your website. But you can also do it yourself following Google trends and keeping in mind professional tips.
The digital world is dynamic and to run website optimization successfully. You should always be in trend and research the algorithms of the most popular search engines. Use only white hat SEO, because search engines easily indicate unfair methods and ban the website.
Andrew is a digital marketing expert. He always looks for innovated SEO methods and the latest trends in digital marketing.
Editorial Staff at WP Daily Coupons is a team of WordPress experts led by Peter Nilsson.