If you haven’t gotten on the e-commerce bandwagon, the pandemic probably pushed you to do so — and quickly. Businesses that would have never thought they’d have to institute online orders, such as restaurants and bars, are doing so, and those experiences aren’t going away anytime soon. In fact, companies that have transitioned to better online experiences are finding more ways to connect with customers no matter where they’re located.
However, not all online shopping cart experiences are the same, and that can be the difference between repeat and new customers and no customers at all. Ease, innovation, and efficiency. Are all important, as are consistency, reliability, and speed. Consumers have had enough exposure to different types of online shopping experiences to make them expect and demand certain processes and routines. To not deliver those would be to your detriment.
One of the ways that you can continue to connect with consumers and still provide a good online shopping experience is to make sure that consumers can easily access your products’ benefits as they are browsing. That includes images that rotate and zoom, and perhaps even videos that show a product in use.
And of course, many consumers are worried about the security of the online shopping experience. Ensuring that you’re building a secure bridge to payment, and even using mobile payment options that are easily recognized and well regarded, can all help to instill confidence in your shopping cart, versus your competitors.
You can and need to ensure that desktop experiences don’t differ dramatically from mobile experiences. Many more people than ever are relying on their smart devices to complete daily life transactions such as grocery shopping and clothing shopping.
Need to learn more about the online shopping cart experience and what you can do to improve yours? This graphic explains it.
Editorial Staff at WP Daily Coupons is a team of WordPress experts led by Peter Nilsson.