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How To Run A Winning Instagram Giveaway Contest For Your Brand? (Super Easy Tips!)

How To Run A Winning Instagram Giveaway Contest For Your Brand?

Are you looking to grow your Instagram following quickly and organically? If so, running Instagram giveaways is the perfect way to do it. Not only do they help you get more followers, but they can also improve customer loyalty, strengthen customer relationships, and attract new customers.

This article will walk you through how to run a compelling Instagram giveaway contest.

We will cover why you should conduct an Instagram giveaway, the different types of contests, how to plan your objectives, set a budget, create entry criteria and time limit, create a hashtag, and form partnerships with brands to promote your giveaway.

So, let’s jump in and learn how to run winning Instagram giveaway contests for your brand.

Why Should You Conduct An Instagram Giveaway?

Instagram giveaways are an excellent way for brands to drive engagement, increase their follower base, and create a sense of community on Instagram. They are also a great way to reward existing customers and build relationships with prospective ones. Plus, they are incredibly easy to set up and manage.

Instagram giveaways can help you engage with users who may not have previously interacted with your business or brand. By offering an attractive prize and creating an exciting campaign, you can capture their attention and reward them for following your account. As such, your giveaway can help you grow your business’s following and gain exposure on Instagram instantly

As well as increasing your follower count and introducing you to new potential customers, an Instagram giveaway can help you promote specific products or services, drive sales and generate buzz for your brand. With the help of an Instagram giveaway, you can offer discounts and rewards to customers, as well as provide an incentive for them to engage with your content.

By participating in an Instagram giveaway, customers feel like they are part of an exclusive club, which can help build strong relationships with them. Also, sharing user-generated content of your followers enjoying their prizes can help to build trust in your brand.

Overall, running an Instagram giveaway is an excellent way to grow your business, increase your customer base and promote your products or services. It’s also a great way to reward and interact with your followers and build relationships with potential customers. With the right strategy, an Instagram giveaway can be an invaluable tool for your business.

7 Super Easy Tips To Run A Winning Instagram Giveaway Contest

With the right approach, you can use Instagram giveaways to achieve various objectives for your brand. The most popular giveaways are sweepstakes, raffles, and spot challenges.

Each type of giveaway allows your brand to reach a different audience, offers a different level of engagement, and requires different rules and regulations.

This section will discuss the essential tips you need to ensure your giveaway is successful.

1. Plan Your Giveaway Contest Objectives

Plan Your Giveaway Contest Objectives.

When running a successful Instagram giveaway contest, the first step is to set clear objectives. This will help you create a plan to achieve your desired outcomes.

Ask yourself what you’d like to gain from your giveaway. Do you want to increase brand awareness? Increase followers? Generate leads? By answering these questions, you’ll better understand what you want to achieve with your giveaway.

Once you understand your objectives clearly, you can align them with the type of giveaway you’d like to run and how you’d like to go about it. This will make it easier for you to craft an effective strategy for your Instagram giveaway contest.

2. Set Budget And Prizes

After deciding which type of Instagram giveaway you’d like to run for your brand, the next step is to set a budget and select prizes for the winners. This can be done before you create your giveaway post and will ensure that you are prepared and your giveaway runs smoothly.

Your budget should include the cost of the prizes, any advertising costs, and any taxes. It should also include any app and contest entry fees, if applicable. Prizes can vary widely and depend on your target customers and the type of giveaway you’re running. For example, if you’re running sweepstakes, you could offer a gift card or the latest tech gadget.

For an Instagram contest, you might offer a chance to win a product or a free service. It’s essential to remember that when selecting prizes, you want to make sure they’re appealing to your target customers.

Once you’ve determined your budget and prizes, you can set up your Instagram giveaway.

3. Form Your Giveaway Entry Criteria

Creating criteria for entry into your Instagram giveaway can help structure the contest and ensure that the right people are entering and playing fairly. Some criteria to consider include:

  • Make sure that the giveaway is open to the proper age range.
  • Requiring entrants to tag a certain number of friends.
  • Ask entrants to follow your account.
  • Making sure entrants have a public profile.
  • Allowing only one entry per person.
  • Asking entrants to use a particular hashtag.

By setting up these criteria, you can guarantee that your giveaway offers the most benefit to your brand and that entrants are playing fairly.

Additionally, you should communicate the criteria in the rules and regulations of the contest, as well as in the instructions of your post. This will ensure everyone is aware of the specific rules and is entering the contest with the same information.

4. Fix A Time Limit On Your Contest

When choosing your time limit, select a period that's neither short nor long.

Having a time limit for your Instagram giveaways is a great way to turn up the heat and heighten anticipation for your contest. Setting a time limit for the duration of your giveaway can be an effective way to motivate people to take part and to help increase engagement.

When choosing your time limit, select a period that’s neither short nor long. Choosing a time limit that’s too short may make users feel like there isn’t enough time for them to enter, whereas setting it for too long can be ineffective in generating participation and excitement.

By striking the right balance, you can give your users enough time to consider the prize and the giveaway terms and help ensure your campaign succeeds.

5. Create A Hashtag For Your Giveaway Contest

Creating a custom hashtag for your giveaway contest is an easy way to create visibility and share your message with a broader audience.

Creating a custom hashtag for your giveaway contest is an easy way to create visibility and share your message with a broader audience. This is a crucial step to include when running an Instagram giveaway contest because it will help capture the attention of those outside your immediate network. Ensure the hashtag is creative yet simple so it can be easily remembered.

Using a hashtag, you can also showcase your entries to the rest of the world, allowing them to view and get inspired by the entries. Encourage participants to use the hashtag to boost visibility when submitting their entries. Make the hashtag prominent on your giveaway post to maximize Instagram visibility and engagement.

6. Form Partnership With Brands

Partnering with other brands is a great way to maximize your reach and promote your giveaway! This will allow you to combine resources and collaborate with other brands to create exciting giveaways that appeal to a broader audience.

When partnering with other brands, it is essential to ensure they are compatible and have something to offer the giveaway. Consider each brand’s tone, aesthetic, and followers to ensure they’re a good fit, and decide on the collaboration details before launching your giveaway!

7. Promote Your Instagram Giveaway Contest

Promote Your Instagram Giveaway Contest

Now that your Instagram Giveaway Contest is ready, it’s time to get the word out! This step aims to ensure that your contest reaches the widest audience possible. This will help to increase participation and the visibility of your brand. Here are a few helpful tips for promoting your contest:

  • Create a dedicated hashtag for your contest and ensure it’s featured prominently in your contest rules.
  • Use influencers to help spread the word about your contest. Ask them to use your dedicated hashtag and tag your account in their posts.
  • Leverage paid ads on Instagram. Paid ads serve to boost the reach and visibility of your contest, as well as drive more engagement.
  • Share contest information in Stories, post countdown reminders, and live stream sessions during the contest period to keep the conversation going.
  • Be active in the comments on your posts to manage any feedback and questions.
  • By implementing these simple tips. You’ll be well on your way to running a successful Instagram Giveaway Contest for your brand!


In conclusion, running an Instagram giveaway contest is a great way to build exposure and engagement on your brand’s page.

By putting in the time and effort to plan, set objectives, set budget and prizes, form correct entry criteria, fix a time limit, create a hashtag, form partnerships, and promote your contest. You’ll be sure to run a successful contest for your brand.

Depending on your goals, you can choose one or more of the types of Instagram giveaways available.

So, now that you know how to plan a winning giveaway contest on Instagram, why not get started? With proper planning and knowledge. You can create a fantastic contest to boost your brand and get the most out of your followers.

Author Bio

Sabrina Taylor is an SEO strategist and Senior Content Writer at She is an experienced content writer in the industry for 3+ years and her passion is to contribute to quality and engaging content for authority blogs and websites.

Editorial Staff at WP Daily Coupons is a team of WordPress experts led by Peter Nilsson.

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