What is Peer-to-Peer (P2P) Fundraising?
A whole lot of organizations have been forced to come up with innovative ways to accomplish their fundraising goals during this yea. When gatherings have been eliminated or significantly reduced. It has, of course, created some unique opportunities, but one of the ones to think more about is peer-to-peer fundraising.
It isn’t anything new, but it is undoubtedly newish. It’s asking people in your immediate network to contribute to a cause. Doing so in a way that creates excitement around timing or opportunity.
One of the ones that have gained a lot of publicity is Giving Tuesday. Which occurs after Thanksgiving and gives people an occasion to contribute to things that are meaningful to them.
What’s excellent about peer-to-peer fundraising is that it is less time consuming than traditional fundraising. It also is much more expansive and inclusive, broadening your reach. What else do you need to know? This graphic offers some insights.
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