On the web nearly 40% visitors who are leaving a website during surfing when the website takes more than 3 seconds to load. One second delay in website loading resulting in 7% drop in conversion rate. Moreover, boosting your website speed just 2% results in 74% hike in conversions. Google has introduced seed as one of the page ranking factors after 2010.
These statistical figures indicate the significance of speed of a website in its success. WordPress platform has lion share on the web, and anything enhances the WordPress website can leave greater impacts on the whole web community.
Therefore, today I would like to discuss some useful and efficient tips to improve the WordPress website.
Monitoring Website Loading Speed
Before saying anything more, I would like to clarify that we have to constantly monitor the website page loading speed using the latest tools available in the market to decide whether we have to go for the major changes or minor changes.
These tools provide clues regarding loading speed of various pages on your site as well as insights regarding performance measuring parameters, such as:
- Overall page size in KBs/MBs
- Various components size like image size, content size, layout/graphics size, and so on so you can perform performance optimization on it.
- Based on these various parameters, these tools give you a score for your site so you can use it to gauge how you can go ahead in optimization operations.
Some of those tools are:
- Pingdom Tools
- WordPress Inspector
- Page Speed Checker | SEO Tools HQ
- Website Speed and Performance Optimization
The Major Changes to Enhance WordPress Website Speed
There are many major changes needed to enhance the speed of WordPress website. For instance:
Standard Code and Coding Practices
You need to code such a way that it follows three ‘C’ practices viz. Clean, Compact, and Comprehensive code. There are several coding practices, which are mandatory in performance optimization like:
- Keep CSS code in the external file to reduce code size.
- Keep balance in proportion to inline styling code.
- Compress the code using the latest tools.
- Write comprehensive code yet keep code compact in size and length.
Look for Advanced Web Hosting Services and Plans for Faster Site Loading
If we look at the site loading process, the role of the web server, hence web host is quite big and highly influential. The web server has to accept the page requests, content requests, and fulfill the dynamic needs of dynamic websites.
Sometimes, site loading demands intensive CPU power and engage a lot of memories. Similarly, demand for high bandwidth increase with the spike of web traffic on various occasion. In such unexpected conditions, allocation of additional web server resources becomes vital, and scaling of hardware and software resources seems an efficient solution.
If your web host is not up to your regular and occasional requirements, crashes, downtimes, and errors become norms. Fortunately, today we have more options to cope with such situations effectively than ever like VPS, dedicated server, and cloud hosting.
Take help of your WordPress development team or developers to decide which hosts and hosting plans are appropriate for your WordPress website.
Bring Effective Caching Solutions
When a page request arrives on the web server, a lengthy process is going on to fulfill it. To cut the frequent and repeated processes, caching concept is a sure-fire solution. Caching system keeps copies of frequently demanding pages and deliver directly to the clients/browsers without repeating server processes.
Leverage CDN (Content Delivery Network) for Fast Content Delivery
There are two types of content existing on the website, dynamic and static. Dynamic content delivery requires interactions with original source/server for real-time updates and HTTP processes.
However, static content, which is most often constitute a big portion of web content like texts and images in fixed layouts/blocks, those don’t need any real-time interactions with the original server.
Therefore, the content delivery network keeps multiple copies of the same content on different servers located in different geographies. If any request appears from the client device in the vicinity of a server. It passes through it instead of an original server located in remote area. It speeds up the content delivery and improves content quality.
Leverage AMP for Fast Mobile Sites
Accelerated Mobile Pages (AMP) is the latest technologies to deliver mobile web pages on the web at rocket speed. You can integrate AMP coding in the source code of your website and get instant exposer on the mobile web.
The Minor Changes to Enhance WordPress Website Speed
Let’s see various quick fixes can help you to boost WordPress website speed.
Apply Lazy Loading Technique
It is true that some heavy elements in web page UI take a lot of resources of server and bandwidth to load such as images (including Infographics), videos, and audios. If anyhow we can delay the loading of such heavy elements at first place and start displaying of filler content or empty layouts, we can keep users engaged with it.
Moreover, we can give them a subtle message that something is going on in the background, so they don’t lose their patience and don’t leave your site until the full set of content getting loaded. In simple word, this technique is called lazy loading.
Apply Image Optimization Techniques
We know images are among the slow loading elements and hinder the site speed at a greater extent than other elements because we freely use images on the website to make it aesthetically appealing and convey messages quickly than via textual content.
Today we have various image formats like SVG that drastically cut the image size and instantly improve loading speed. Some online and offline image compression engines are available to reduce image size considerably. Moreover, creating CSS-sprites of images and load those at an interval can improve the site loading too.
Apply Database Optimization Techniques
We know WordPress platform extensively use MySQL and other databases to function smoothly. Moreover, modern data-driven approaches for online businesses consume huge databases and accomplish extensive data exchanges.
Therefore, optimizing databases through WP Sweep like plugins can help you to eliminate data duplication, cutting database calls, and much more in this regard.
Apply Minification Techniques
Managing Comments in Blogs
It has seen that many blog posts receive several comments and increase the page size considerably and slowing down the page load. The practical solution is to cut page size by split comments into a number of pages.
The same strategy you can apply to a long post and split those into parts and speed up the load time.
Video files are heavy and consuming lots of resources and bandwidth while downloading from a web page. Therefore, avoid uploading videos to the server through the backend of WordPress. Instead, use embedding technologies provided by YouTube like visual social media platforms to share your video content.
It immediately reduces the burden over your hosting server and improves visual performance thanks to its advanced compression technologies and support for a range of video formats that enable high video quality with low video size (MBs). It enables your site users to enjoy equally high-quality videos on their mobile devices too.
Make Slider Fast and Light Weight
Sliders are a bit complex to render and heavy in loading due to a number of high-resolution images it contains and scripts for animations and effects. You can select the best slider plugins for WordPress such as:
These plugins can improve load time significantly without deteriorating performance.
Make Photo Gallery Fast and Light Weight
Images or photos are common on WordPress websites, and various gallery plugins support uploading for tons of images and various presentation styles. Just like sliders, we need to optimize gallery using various image optimization and compression tools available in advanced photo gallery plugins for WordPress. Those plugins are:
For the sake of maintaining readability and user experiences. I have omitted many other tips that can help you improving speed up your WordPress website. However, excellent speed performance is only possible when you have seasoned WordPress developer working in a WordPress Development Company with the latest WordPress development infrastructure.